The collection, designed for those who relish in winter activities and the comfort of a warm bowl of soup, marks a collaboration between Campbell’s, renowned for its iconic soups, and Parks Project, a purpose-driven outdoor lifestyle brand advocating for parks and environmental stewardship.
Launching on February 22, 2024 at 11:00 a.m. EST, fans of the brands can participate in an official drawing on the NTWRK mobile app for a chance to purchase one of the 75 available Campbell’s x Parks Project ‘Winter Warmth’ bundles. Winners will be selected on February 27 at 8:00 p.m. EST via the NTWRK app.
The exclusive collection features reversible fleeces and coordinating beanies inspired by snowy landscapes and Campbell’s iconic packaging, available in both adult and kid’s sizes. Each bundle purchase includes Campbell’s Chicken Noodle Soup and Campbell’s Tomato Soup, the quintessential winter comforts for generations.
Both Campbell’s and Parks Project share a commitment to environmental sustainability. Parks Project, known for its mission to leave parks better than they found them, has contributed over $2.5 million to fund habitat restoration and conservation efforts since 2014.
To mark the collaboration, Campbell’s, Parks Project, and NTWRK have made a donation to Trust for Public Land, a nonprofit dedicated to connecting people with the outdoors. Additionally, the brands will participate in a park cleanup in Camden, N.J., the longtime home of Campbell Soup Company.
For those interested in the ‘Winter Warmth’ collection, detailed rules and information can be found on the NTWRK app. The promotion is open to US residents aged 18 and above (19+ in AL & NE), with restrictions where prohibited.
For further updates, visit Campbells.com and ParksProject.us, and follow both brands on TikTok, Instagram, and Pinterest.
Image via Campbell’s
